Annie Lin —International Life Coach, Mentor
& Founder of New York Life Coaching
As a trusted Life Coach NYC, Annie blends Eastern wisdom with Western psychology to help clients and aspiring coaches break free from limitations, gain clarity, and create meaningful transformation in their lives and careers.
Our Mission: Transforming Lives with Clarity and Confidence
At New York Life Coaching, our mission is to empower individuals to live with clarity, purpose, and confidence.
For over 15 years, founder Annie Lin has guided clients worldwide in transcending self-imposed limitations, redefining success, and achieving meaningful, lasting transformation in their careers, relationships, and personal growth.
Our integrative approach blends psychology, mindfulness, and spirituality to help you break old patterns and live a more authentic, fulfilled life.

Philosophy
Annie’s coaching philosophy is inspired by Michelangelo’s approach: “I saw the angel in the marble and carved until I set him free.”
She recognizes the unique brilliance within each client and guides them toward authentic success.
To guide this transformation, Annie uses her holistic BETAS framework, which addresses Body, Emotions, Thoughts, Actions, and Spirituality. She tailors her approach to each client’s needs, helping them navigate life’s challenges with clarity, balance, and authentic strength.
Global Recognition
Annie Lin’s distinctive approach to life coaching has been featured in major media outlets, including BBC World News, NBC News, The Guardian (UK), Elle Magazine (France), New York Post, New York Magazine, Reader’s Digest, The Huffington Post, and Business Insider, among others.


Coaching Experience
With over 10,000 hours of experience, Annie has coached individuals globally toward happiness and meaning in their personal and professional lives.
Her diverse clientele includes entrepreneurs and business owners, executives and leaders, creative professionals, and corporate employees. They seek clarity, purpose, and authentic growth in their lives.
Open to those committed to personal growth, Annie’s guidance transcends boundaries to foster lasting transformation.

Life Coach Training & Certification
Annie is devoted not just to coaching clients, but also to training and mentoring aspiring life coaches.
Through the New York Life Coaching Institute (NYLCI), the Life Coach Training & Certification program helps life coaches from around the world reach their fullest potential as catalysts for transformation.
Annie is passionate about helping students develop their coaching gifts and inspiring them to approach life coaching as a creative expression.



Services
New York Life Coaching is based on the Upper West Side of Manhattan. However, currently, most of our sessions are conducted via Zoom to offer flexibility and convenience to our clients worldwide. We provide coaching services in both English and 中文.
Areas of Expertise:
NYLC’s coaching services provide practical solutions tailored to help you navigate life’s challenges and transitions. We specialize in helping clients with:
- Career and Business: Align your career with your purpose.
- Relationships: Find and nurture meaningful relationships.
- Emotional and Physical Well-Being: Cultivate calm and resilience for a balanced life.
- Personal Growth: Transform doubt and anxiety into clarity and confidence.
Education and Training
Annie holds an MBA from Oxford Brookes University, UK, and is a certified coach in the United States. Her professional development includes studies in NLP, Hypnosis, Emotional Release Techniques, Yoga Meditation, and Pranayama Breathwork.
Influences
Annie’s coaching integrates wisdom from both Eastern and Western traditions, drawing on timeless insights from Dao De Ching with modern techniques from thinkers such as Alfred Adler, Carl Jung, and Eckhart Tolle.



Professional Background
With a dynamic career in journalism and marketing, Annie has interviewed icons like Madonna and Celine Dion, and served as a marketing director in NYC. Her extensive life and career experiences uniquely position her to understand and effectively address the diverse challenges her clients face.

A Personal Note from Your Life Coach in NYC
Based on the Upper West Side of New York City, Annie brings a global perspective to her work. Born in Taiwan, she is fluent in English and Mandarin and has traveled to more than 40 countries, shaping her understanding of diverse cultures.
When she’s not coaching, she enjoys dancing the Argentine tango and practicing Kundalini yoga, two disciplines that help her find balance between structure and flow.



