Annie Lin —International Life Coach, Mentor
&
Founder of New York Life Coaching

As a trusted Life Coach NYC, Annie blends Eastern wisdom with Western psychology to help clients and aspiring coaches break free from limitations, gain clarity, and create meaningful transformation in their lives and careers.

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Our Mission: Transforming Lives with Clarity and Confidence

At New York Life Coaching, our mission is to empower individuals to live with clarity, purpose, and confidence.

For over 15 years, founder Annie Lin has guided clients worldwide in transcending self-imposed limitations, redefining success, and achieving meaningful, lasting transformation in their careers, relationships, and personal growth.

Our integrative approach blends psychology, mindfulness, and spirituality to help you break old patterns and live a more authentic, fulfilled life.

Annie Lin Coaching

Philosophy

Annie’s coaching philosophy is inspired by Michelangelo’s approach: “I saw the angel in the marble and carved until I set him free.”

She recognizes the unique brilliance within each client and guides them toward authentic success.

To guide this transformation, Annie uses her holistic BETAS framework, which addresses Body, Emotions, Thoughts, Actions, and Spirituality. She tailors her approach to each client’s needs, helping them navigate life’s challenges with clarity, balance, and authentic strength.

Global Recognition

Annie Lin’s distinctive approach to life coaching has been featured in major media outlets, including BBC World News, NBC News, The Guardian (UK), Elle Magazine (France), New York Post, New York Magazine, Reader’s Digest, The Huffington Post, and Business Insider, among others.

Close-up of coaching notes during a life coaching session — holistic coaching process
Diverse group of New York Life Coaching clients smiling together during a coaching retreat

Coaching Experience

With over 10,000 hours of experience, Annie has coached individuals globally toward happiness and meaning in their personal and professional lives.

Her diverse clientele includes entrepreneurs and business owners, executives and leaders, creative professionals, and corporate employees. They seek clarity, purpose, and authentic growth in their lives.

Open to those committed to personal growth, Annie’s guidance transcends boundaries to foster lasting transformation.

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Laura Stoia
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I stumbled upon Annie online when I was at a professional and personal crossroads. The weight of change in my own coaching practice and in my personal life led me to seek a life coach, and Annie's holistic blend of Eastern and Western values resonated with me. The results are transformative: professionally, our coaching reshaped my focus, empowering me to pursue new goals. I deepened my expertise in sound healing, created a new website, and expanded my spiritual coaching across various platforms. On a personal level, Annie helped me to voice my truth with confidence and let go of connections that no longer aligned with my life. What stands out the most is Annie’s ability to simultaneously broaden and narrow my views. This not only validated my strengths but also guided me to take monumental steps forward. I found Annie not just extremely knowledgeable and focused, but also very kind and genuinely caring. She knows what she’s doing and knows how to help people reclaim confidence, how to refocus and redefine their life direction. Even a coach needs guidance when feeling "stuck," and Annie's brilliance shines when navigating life's challenges.
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Vivian Moreno
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I was looking for a life coach when I came across Annie at New York Life Coaching. After reading numerous reviews with people raving about how she had positively impacted their lives, I decided to reach out to her. I believed she could guide me to find success not just in my career but in life overall. What I really enjoyed in the process was the focus on my 90-day goals. During each session, we delved into the happenings in my life, career, and relationships. She coached me to stay on track and to find positive and valuable lessons from every situation. The results have been incredible. I no longer take things personally, and this shift has propelled my career and overall life satisfaction. I've even picked up meditation, a practice that keeps me centered, and achieved a healthier work-life balance. In addition, I also learned the importance of building a supportive community. I would 100% recommend Annie and New York Life Coaching. Her approach is always constructive and positive. She's helped me get to where I wanted to be, and I see my journey continuing onward and upward from here, thanks to everything she's taught me.
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Derron Hogg
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My experience with Annie and New York Life Coaching has been truly remarkable. The HR department in my organization introduced them to me. I have to say, they've been instrumental in my growth, both personally and professionally. They helped me set clear goals, strategize ways to achieve them, and overcome potential obstacles. Most importantly, they’ve taught me how to maintain the integrity of my word, ensuring that I follow through on my commitments. Throughout this process, I've become more mindful of how I use my time, and prioritized self-care through activities like exercise and relaxation. It's like a personal growth journey rolled into a coaching experience. This transformation has not only positively impacted my professional life but has also made me a better role model for my children. I can't express enough gratitude to Annie and New York Life Coaching for helping me become the person I've always aspired to be. They've truly been a game-changer!
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David Chait
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As a senior executive transitioning into business ownership, I found myself yearning for a guiding light. I discovered that light in a coaching article in MONOCLE Entrepreneur Edition. The phrase describing Annie's approach as "drawing on the teachings of the TAO to lead a clientele of CEOs to a higher purpose" kindled my curiosity. Sparked by this, I took a leap of faith, contacted Annie, and enlisted in a series of coaching sessions. From our first meeting, Annie’s influence was transformative. Before her coaching, I had only a vague idea of the vision I held for my business. But with her expert guidance, we chiseled out specific, attainable details, such as annual revenue targets and the precise client demographic I aimed to serve. One of the most appealing aspects of this journey was Annie's process itself, which expertly combined breathing and meditation techniques to ground me, along with pragmatic business advice. In between coaching sessions I appreciated Annie's way of holding me accountable to my vision by sending reminders over WhatsApp and regularly checking in to ensure I was on track. She has a knack for getting to the heart of what truly matters, smoothing the transformational process and making it rewarding. I wholeheartedly recommend Annie to anyone who is seeking guidance in their personal or business journey. Her unique blend of TAO teachings and practical business acumen provides a unique and powerful platform for growth and transformation. With Annie's help, I truly believe that one can accomplish anything they set their mind to. Thank you, Annie, for the invaluable lessons and for paving the path to my successful future.
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Morgan Smalls
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As a healthcare professional, I used to experience constant stress and a lack of focus. Searching for a solution, I turned to coaching, as traditional therapy or counselling didn’t yield results for me in the past. My goal was to embark on a self-improvement journey, and I sought someone who understood my challenges and provided expert guidance. Little did I know that I would gain far more than I anticipated! Annie's coaching has been a life-changing experience. Initially, I aim to become more organized, productive, and gain clarity on my career path. With Annie's support, I achieved all of that and so much more! I have become a better version of myself, equipped with the tools to thrive. Each day now begins with a calming meditation session, setting the tone for a productive and fulfilling day. I have become more organized and proactive by writing my thoughts and goals. The clarity I gained regarding my career trajectory is invaluable. I now believe in my ability to accomplish anything I set my mind to. The most empowering aspect of this process is learning how to take control of any situation in my life. Annie's compassionate nature and unwavering attention made me feel comfortable and supported throughout the coaching sessions. Her expertise and personalized approach truly set her apart. I highly recommend Annie and her exceptional life coaching services if you're seeking a transformational journey towards self-improvement. Working with her has undoubtedly been one of the best decisions I've ever made.
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Natalie Ramer
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I reached out to Annie during a very uncertain time in my life. I deeply value the progress she helped me make in my life. I wouldn't be this far along in my goals of have this much courage to push forward without her support.
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Melissa Kark
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I sought out Coach Annie when I felt stuck in both my personal life and in my career. Rather than "running away" from how I was feeling, Coach Annie helped uncover and understand what specifically made me feel this way. My sessions with her helped unblock my communication skills and my relationship with work. I always appreciated her insights and felt like I had always learned something new at the end of each meeting. At the end of our three month session, I felt more confident in my day to day and less afraid of "change" and "ambiguity". I'd highly recommend Coach Annie to anyone who is feeling stuck and needs some redirection.
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Marge Pietrera
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You know that saying "when the student is ready, the teacher will appear"? Annie was exactly the person I needed to get my business to the next level. Her coaching really made me think about what we needed to do. When you run your own company, I think it's good to have someone to answer to... someone who makes you think outside the box... someone who makes you STOP. Because typically - you are so all in, that you don't take the time to step back and look at the big picture, which will help you JUMP to the next level. This is what Annie did for us. She showed me how to stop, breathe, look at the bigger picture, and plan for it. I am eternally grateful for her wisdom, faith and calming influence to help me see what was possible, and go for it. She most especially helped me to face my fears. Do what scares you the most, first, every day! Thank you Annie!
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Emily Peterson
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Working with coach Annie was a journey of immense growth and learning in just a short amount of time. I sought out her coaching for one reason but walked away with a plethora of other bountiful insights and healing. The sessions were heart lead, not forced, not hurried, and she allowed me to be me and held space when needed. The eastern practices and healing portions were of great value. I started good habits that I still continue to this day and connected again with past positive habits and hobbies that I’ve always loved. Overall I gained clarity, confidence, and an even deeper connection to myself. I strongly recommend Annie whether you are seasoned or a beginner in the world of personal growth. Thank you, coach Annie!
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Jesse Pamintuan
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I'm a 25-year-old man who had just gotten out of a traumatic relationship and was at risk of getting fired. I've accumulated bad habits throughout my life, and I needed a change. I could not do this on my own, so I enlisted Annie's services to achieve my highest potential. Her tactics are very practical. Meeting up once every two weeks was enough intervention to attain gradual and sustainable change. And she's always encouraging and experimenting with new solutions, so even if you don't get it right at first, you will get it right eventually. She's given me such great resources and tools that I know I'll use throughout my life. She's recommended such great books like Atomic Habits, I Will Teach You To Be Rich, and Way of the Superior Man; all of which have given me a way to navigate life. What distinguishes her is she focuses on the root causes of our bad habits and decisions. It's important to understand what our actions, good or bad, are fulfilling in ourselves. And the only way to do that is to pay attention to ourselves, and MEDITATE! That's the only way. And thanks to doing three months with Annie, I am now reading two books a month, I'm on the path to saving $2000 net a month, I'm secure in my job, and I'm intentional with my time. Thanks, Annie!
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Workshop hosted by New York Life Coaching

Life Coach Training & Certification

Annie is devoted not just to coaching clients, but also to training and mentoring aspiring life coaches.

Through the New York Life Coaching Institute (NYLCI), the Life Coach Training & Certification program helps life coaches from around the world reach their fullest potential as catalysts for transformation.

Annie is passionate about helping students develop their coaching gifts and inspiring them to approach life coaching as a creative expression.

Workshop hosted by New York Life Coaching
Annie Lin @ New York Life Coaching @Service
Education and Training with New York Life Coaching

Services

New York Life Coaching is based on the Upper West Side of Manhattan. However, currently, most of our sessions are conducted via Zoom to offer flexibility and convenience to our clients worldwide. We provide coaching services in both English and 中文.

Areas of Expertise:

NYLC’s coaching services provide practical solutions tailored to help you navigate life’s challenges and transitions. We specialize in helping clients with:

  • Career and Business: Align your career with your purpose.
  • Relationships: Find and nurture meaningful relationships.
  • Emotional and Physical Well-Being: Cultivate calm and resilience for a balanced life.
  • Personal Growth: Transform doubt and anxiety into clarity and confidence.
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Education and Training

Annie holds an MBA from Oxford Brookes University, UK, and is a certified coach in the United States. Her professional development includes studies in NLP, Hypnosis, Emotional Release Techniques, Yoga Meditation, and Pranayama Breathwork.

Influences

Annie’s coaching integrates wisdom from both Eastern and Western traditions, drawing on timeless insights from Dao De Ching with modern techniques from thinkers such as Alfred Adler, Carl Jung, and Eckhart Tolle.

Services to Clients by New York Life Coaching
Services to Clients by New York Life Coaching
Group Coaching Session with New York Life Coaching

Professional Background

With a dynamic career in journalism and marketing, Annie has interviewed icons like Madonna and Celine Dion, and served as a marketing director in NYC. Her extensive life and career experiences uniquely position her to understand and effectively address the diverse challenges her clients face.

Coach Annie Traveling in Morocco

A Personal Note from Your Life Coach in NYC

Based on the Upper West Side of New York City, Annie brings a global perspective to her work. Born in Taiwan, she is fluent in English and Mandarin and has traveled to more than 40 countries, shaping her understanding of diverse cultures.

When she’s not coaching, she enjoys dancing the Argentine tango and practicing Kundalini yoga, two disciplines that help her find balance between structure and flow.

Coach Annie Traveling in Morocco

Ready to find out if coaching is right for you?

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We'll talk about where you are, where you'd like to go, and whether coaching can help you get there.

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