Helping You Create a Life You Love



Annie Lin’s coaching philosophy was inspired by Michelangelo’s reference to his sculpting approach: “I saw the angel in the marble and carved until I set him free.” Annie perceives her clients’ unique brilliance; she challenges and encourages them to rise above their self-imposed limitations.

In an effort to help clients make a step change in life, Annie has drawn on the wisdom of both Eastern and Western philosophy.  She created a method that relies on all the four Aspects of Being – physical, emotional, cognitive, and spiritual.  Clients benefit from a process of self-discovery, facilitated by strategies that leverage the unique connections between each of those four Aspects. 

Each individual has different aspirations and faces different challenges. Some clients require more structure, some seek more guidance, and some simply need more accountability. A key focus of Annie’s work is to adapt her approach for each individual.

Annie provides an oasis for busy New Yorkers and world citizens to pause, to reflect, and tune in to their own greatness, so that they can regroup for their next leap forward.


Annie has spent over 10,000 hours coaching clients from around the world, helping them live a happier and more meaningful life, both personally and professionally. Clients hail from various walks of life – entrepreneurs, creative professionals, corporate employees, attorneys – and all ages, from 20-something to 75 years old.

Many of her clients are introverted individuals in quest of fulfilling relationships and careers. Annie specializes in guiding them to achieve results in a most authentic way.

New York Life Coaching Institute

Annie is devoted not just to coaching clients, but also to training and mentoring aspiring and experienced Life Coaches.

The NYLC Institute’s Life Coach Training & Certification is helping life coaches from around the world reach their fullest potential as catalysts for transformation. Annie is passionate about helping Life Coaches develop their coaching gifts and inspiring them to approach Life Coaching as a creative expression.


An accomplished career woman herself, Annie previously worked as a journalist for the entertainment industry and has conducted face-to-face interviews with Madonna, Celine Dion, Jon Bon Jovi, the Eagles, among others. She also worked as a marketing director for an international publishing house and an upscale gallery in NYC. Her broad life and professional experience enable her to be cognizant of various challenges her clients are facing and be able to address them effectively.

Education and Training

Annie holds an MBA from Oxford Brookes University, UK, and is a certified coach in the US. Her expertise in coaching was developed by combining her background in Eastern Philosophy with the study of various coaching and healing modalities, including Neuro-Linguistic Programming, emotional release techniques, thought inquiries, hypnosis, yoga meditation, and Pranayama breathwork.


Annie has studied with many eminent teachers. Among them are Dr. David Krueger, author of the bestseller The Secret Language of Money; David Steele, author of Conscious Dating; Pamela Slim, author of Escape from the Cubicle Nation, an expert on entrepreneurship, and Dan Brulé, author of Just Breathe, a renowned pioneer in breathwork.


New York Life Coaching is located conveniently on the Upper West Side of Manhattan. It’s an easy trip on the B, C, or 1 Trains and is in proximity to Central Park and Riverside Park. Since March 2021, all coaching sessions are conducted via Zoom video calls.  Annie truly cares about her clients’ success and always provides extra support and follow-up.

Annie is originally from Taiwan and provides coaching both in English and in Mandarin Chinese.

Annie has traveled to over 40 countries and enjoys exploring many diverse cultures. When Annie is not coaching, you can find her dancing Argentine tango or practicing Kundalini Yoga.



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As Featured In Elle Magazine